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The Speaking Dashboard

In Adobe Analytics Workspace you can create dynamic text which describes what happened. It is a table with custom text dynamically explaining your KPI. Don’t believe me? I will show you how you can create your own “Speaking Dashboard”! And I promise, it is very easy to create! Basically the Read more…

Relevance

KPI Summary Table

Are you looking for a great way to show a lot of information in a small table? At the Adobe EMEA Summit in May 2018 I presented a solution to create a summary table in Analytics Workspace. In this blog post I want to write about the history, basically why Read more…

Empathy

The numbers don‘t match!

More than once I sent a report to a stakeholder and received a question like this: “I counted up the items of the table and it doesn’t match the total!”. But why? Either try to avoid those mismatches or explain it. The problems with totals As an analyst we are Read more…

Elegance

Time Parting Heatmap – Update

A few days ago I wrote a blog post about creating a heatmap independant of segments and timeframes. At least I thought it is perfect … While adding the table to some dashboards I mentioned some problems with the setup. That’s the reason why I write an Update on the Read more…

Elegance

Time Parting Heatmap

There are a lot of situation where you have a question like “when does something happen during a week“. One of the most common is the question about “when do we have the most visits” or “when do we get the most orders”. Or you can receive the oppsite question Read more…

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TEXT

As an analyst we are used to work with data every single day. we have no problems “reading” data and understand what they tell us. but is it the same for the stakeholders we send our dashboards? People are normally not used to read numbers alone, we prefer reading real Read more…

Context

CONTEXT

Creating a dashboards is always like telling a story to the stakeholder. By adding some charts, tables and other visualization to a dashboard you can guide the reader through the data. Try to arrange the tables and charts on a dashboard in a way that similar topics are grouped together. Read more…

Relevance

RELEVANCE

One of the big challenges an analyst faces during the work is the overwhelming amount of data each analytics tool collects from the visitors. Even a simple implementation and some traffic on the page can already lead to quite a variety of different data points. And when the analysts starts Read more…