In Adobe Analytics Workspace you can create dynamic text which describes what happened. It is a table with custom text dynamically explaining your KPI. Don’t believe me? I will show you how you can create your own “Speaking Dashboard”! And Read more…
Are you looking for a great way to show a lot of information in a small table? At the Adobe EMEA Summit in May 2018 I presented a solution to create a summary table in Analytics Workspace. In this blog Read more…
More than once I sent a report to a stakeholder and received a question like this: “I counted up the items of the table and it doesn’t match the total!”. But why? Either try to avoid those mismatches or explain Read more…
A few days ago I wrote a blog post about creating a heatmap independant of segments and timeframes. At least I thought it is perfect … While adding the table to some dashboards I mentioned some problems with the setup. Read more…
There are a lot of situation where you have a question like “when does something happen during a week“. One of the most common is the question about “when do we have the most visits” or “when do we get Read more…
As an analyst we are used to work with data every single day. we have no problems “reading” data and understand what they tell us. but is it the same for the stakeholders we send our dashboards? People are normally Read more…
Creating a dashboards is always like telling a story to the stakeholder. By adding some charts, tables and other visualization to a dashboard you can guide the reader through the data. Try to arrange the tables and charts on a Read more…
One of the big challenges an analyst faces during the work is the overwhelming amount of data each analytics tool collects from the visitors. Even a simple implementation and some traffic on the page can already lead to quite a Read more…
Let’s introduce the 2-20-200 principal to you. I first read about it from Marco Hassler in his book «Web Analytics». It tells you to build dashboards in a way that you can see the overall situation in 2 sec, Identify Read more…
We as analysts do have our preferences, but do they fit to the business? Again talk to the stakeholders and ask them what suits them best. We have so many ways to deliver data. Urs and I love to deliver Read more…